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Marketing Once you have established your online and social presence, the next step is to find more creative ways to gain and retain customers.
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Some ways to do this would be through mobile apps and websites such as Foursquare and Yelp. They are different in nature but both are important in their own ways.
I will explain the differences between these two channels and give some tips on how to utilize each. Foursquare: Foursquare is a free app that helps users and their friends make the most of where they are.
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It can also be used as a website for those without smart phones. As of Januarynearly 30 million people worldwide have joined the Foursquare community. Over 3 billion check-ins have been made, with over a million businesses using the merchant platform.
The tools are free to help businesses like yours get discovered and help you connect with customers. You can create local updates to share news with customers and attract them to your store.
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People who have checked in or look at your business page will see your updates on their phone and there's no need for customers to subscribe. You can also offer specials to attract new customers or reward loyal ones by giving them an added incentive to visit your business. You can offer anything from a free cup of froyo for their first check-in to a free cup on their tenth check-in.
To get started using Foursquare, you first need to claim your business by signing up online. For more information on Foursquare, visit foursquare. Yelp: Yelp is also a mobile app and website that aims to connect people with great local businesses. Yelp business accounts allow businesses to share information with the Yelp Community which is important because millions of people visited have visited Yelp to make their spending decisions each month.
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Unlocking your business account takes only a few minutes and is completely free. Once you unlock your account, you'll be able to communicate with your customers, both privately and publicly. You can also track the user views on your business page and add photos, a detailed business description, up-to-date information, history, and specialties.
Like Foursquare, Yelp offers you the ability to create check-in offers. The main feature that Yelp users look for are the ratings. Customers can rate your store by giving it up to 5 stars.
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They can also leave a comment describing why they gave this rating. This is great for you if your customers love your store and rate it on Yelp. Potential customers will see this review and decide whether or not they want to visit your store based on what they read.
On the other hand, you can check for bad reviews and improve your shortcomings based on negative comments. Yelp allows businesses to respond publicly and privately to user reviews. You must be careful with this feature and approach it with caution because sometimes responses can be misinterpreted and give the customer the wrong impression. There are many more options that Yelp offers you.